The 100ms Rule: Why Milliseconds Mean Millions in E-Commerce Conversion
Sarah Jenkins
April 16, 2026
Statistics show that as load times increase from 100ms to 3s, the probability of bounce increases by 90%. In the high-stakes world of retail, performance is a feature, not a technical detail.
At ByteVic, we follow the '100ms Rule'. Every interaction, from page load to checkout, is optimized for near-instant response. By utilizing Edge Functions and distributed caching, we bring your store closer to your customers, no matter where they are.
Performance optimization strategies:
- **Image Optimization:** Serving AVIF formats for maximum quality at minimum weight.
- **Code Splitting:** Loading only the JavaScript necessary for the current view.
- **Global CDNs:** Reducing latency by serving content from the network edge.
Speed isn't just about technical scores—it's about sales.